From mergers to downsizings, 70% of corporate change initiatives fail. The culprit in most cases is terrible communication, which allows a combination of vivid imaginations and social media-fuelled rumours to create a mess – that may take years to fix. Elizabeth Williams has learned the lessons from epic change failures. Now operating her own consultancy, Candler Chase, she developed simple techniques to get the right messages out to the right people at the right time. What is the secret weapon that makes organizational communications successful? Elizabeth Williams gives a sneak peak to her talk at this year’s Imagine Your Workplace 2018 conference.