Career counselling|Career Coach|Free online Career Consultation|CareerCylces Toronto Canada

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Our Model & Framework

CareerCycles evidence-based holistic & narrative framework includes five interconnected components:

  • Model – Becoming Empowered & Proactive in Your Career & Life Choices.
    WHY? Acts as a roadmap to guide client experience; See image below
  • Online Storyteller, Tools, Handouts.
    WHY? 24/7 access for between-session tasks, e.g. Your Story, Getting Feedback; ensures consistency
  • Method of Practice.
    WHY?  40+ well-developed interventions ensures there’s a ‘method in our madness’
  • Career Definition.
    WHY? Enlarges scope, from job to life; Creates common understanding; Download available below
  • Training program for career professionals.
    WHY? Clients feel reassured; Career professionals learn how to make the best use of each of the components of our narrative assessment system to match clients’ situation and needs
Using our inspiring model, we guide clients in a narrative Career & Life Clarification process rooted in their life story, followed by a guided Intentional Exploration of their most promising career and life possibilities. Download the CareerCycles Model.

Becoming empowered and proactive in your career and life choices

CareerCycles model for career counseling © Mark Franklin

Our Narrative Method of Practice…

…bridges latest career theory and thinking with a proven framework used successfully with thousands of clients from 80+ countries of origin. Designed by CareerCycles Practice Leader, Mark Franklin, our framework and method of practice emerged from his unique combination of expertise and background in counselling psychology and industrial engineering. Brought to life by trained and caring career professionals, our approach helps clients get what matters from what happened to answer ‘What now?’ Our narrative method of practice is guided by the Canadian Career Development Standards & Guidelines and more than 10 other theories and practices. For more detail, read one of our peer-reviewed journal article.

What is a Career Statement?

A Career Statement is a concise, client-generated and empowering statement that clients use like a compass to direct their intentional career exploration. Its present- and future-orientation makes it ideal to guide change and forward movement, contrasting with the backward-looking resume or CV which in many cases can limit change and growth. Read more…

CareerCycles model for career counseling

Click here to view Career Statement:Public Version.

Click here to view our Outcome Study.

CareerCycles definition of “career”

Your career is the full expression of who you are and how you want to be in the world. It expands as it naturally goes through cycles of stability and change.



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“Fantastic. Very professional and excellent to work with. It was one of the best decisions that I have ever made. It was really a pleasure to work with Jayne. It got me through a tough time and gave me great new skills moving forward.”

Diane Rutherford

“Thank you for facilitating a successful career-focused session for CHS staff."

Dale Nicholson, Director, Canadian Hydrographic Service

“I was drawn to this model when I first saw it presented. It pulls together the best parts of career counselling and career exploration.”

Kathie Lamie, MSW, Personal Development and Career Consultant

“Enjoyed every second! I liked the can-do attitude! If you can dream it, you can do it! Thank you.”

Judith MacKinnon, Sheridan College

“Your methodology provides so much encouragement, as well as clarity of self and circumstances, that it becomes impossible not to take action. I am very grateful for your assistance in my time of need.”

Rui Umezawa