“LinkedIn is the site where we’re investing time, not wasting time,” Leslie Hughes, LinkedIn optimization specialist and owner of PunchMedia, told Career Buzz listeners. “Linkedin is not the sexy social media site, it’s not the one everyone goes to gleefully every morning,” said Leslie, but it is the business network, so it pays to make it good. How?
Leslie highlighted 6 steps to start optimizing your online presence and improving your LinkedIn profile:
- Do a digital audit. Find out your “online first impression,” Leslie recommended. Conduct a search on yourself to see how you are being perceived by potential hiring managers or clients. Make changes to remove unflattering content.
- Get a professional head shot. “If you do nothing else, focus on a really good head shot so you appear confident, smiling and approachable.”
- Craft a strong headline that’s not your job title. Bypass LinkedIn’s default headline which is your most recent job title, and go for this formula: _[descriptive title]_ helping _[these clients]_ deliver _[these results]_, for example, Career management leader helping individuals and employees manage their careers for the future
- Understand the Summary is the most important content. “You have 2000 characters to effectively tell your story.” Need ideas? Leslie recommended watching Simon Senik’s TEDTalk, Start with Why.
- Go long on copy. In your Experience and Volunteer and other sections, “long copy outperforms short copy,” Leslie said.
- “Put the ‘social’ in social media.” Don’t just rely on a static profile, engage with others through Shares, Posts, and interactions in Groups.
Leslie Hughes recommended listeners use these social media tools and steps “to own their brand and to become their own digital media agency.”
Also in the show Denise Raposa discusses the careers of older adults in our changing work environment.
With so much interest in positive psychology, how can we use it to enrich our careers and lives? How can it help us to flourish?
These are questions that today’s podcast guests help answer. Guests were speakers and exhibitors at the recent Canadian Positive Psychology Association’s national conference held in Niagara on the Lake, June 2016.
First up: Veronika Huta, professor Huta obtained her Ph.D. in clinical psychology at McGill University. At the University of Ottawa, she teaches statistics and positive psychology. Her research compares different ways of defining and pursuing the good life, or eudaimonia (which is the pursuit of excellence, virtue, personal growth), and hedonia (which is the pursuit of pleasure, enjoyment, comfort). She studies these pursuits in relation to personal well-being, the well-being of the surrounding world, cognitive and physiological responses, and predictors (such as, parenting styles, worldviews). She is a founder of the Canadian Positive Psychology Association, and serves on the editorial board of the Journal of Happiness Studies.
Today’s second guest is Kim Cameron, Professor of Management and Organizations in University of Michigan’s Ross School of Business. His past research on organizational virtuousness, downsizing, effectiveness, and the development of leadership excellence has been published in more than 130 academic articles and 15 scholarly books. His current research focuses on virtuousness in organizations–such as forgiveness, gratitude, kindness, and compassion–and their relationship to performance. He is one of the co-founders of the Center for Positive Organizations at the University of Michigan. Kim was recognized as among the top ten organizational scholars in the world whose work has been most frequently downloaded on Google. Kim Cameron is today’s first guest.
Finally… frustrated after a workplace accident, Hardy Premsukh started focusing on whole-body health as part of his recovery plan. Unable to find the proper tools to help him with this goal, he started working with psychologists, medical doctors, mathematicians, and other experts to develop a comprehensive platform that could create a more complete picture of how the body and mind work together. That platform – the FlourishiQ platform – knows how behavior and lifestyle choices impact health.
Ever wonder what it’s like to immigrate to Canada? Mark interviews 3 immigrants from the Toronto Region Immigration Employment Counsel (TRIEC) about the strategies they used to find success and ways immigrants can make new connections, integrate into the Canadian workforce and learn to love their new home.
Also on the show Ilana Ben-Ari, founder of 21 Toys discusses her growing start-up company, the importance of toys and play in learning and her company’s new game The Failure Toy, which teaches how to reframe failure as feedback.
On the surface Melissa Hughes had it all. In her words “On the outside, my life at 35 looked great — a promising career, a doting partner, an elegant home, things, vacations, a big engagement ring, money in the bank… There was just one problem: I wasn’t happy.”
After a series of career error corrections Melissa sums up her career aspirations as “…wanting to do meaningful things with good people”. Melissa, a communications professional with past careers in journalism and classical music, publicized her tumultuous story of Career & Life change in her Huffington Post article Starting Over at 35.
In this episode of Career Buzz we talk to Melissa about her inspiring story and learn about her mantra on career & life.
Also in this episode; we speak with David Bowman, founder of TTG consulting, a consultancy specialized in corporate career change & transition, about Career Management in organizations and the importance taking control of your own career.
May 11, 2016
This week: Chris Taylor shares his novel approach to bringing the best of business books into practice in workplaces via Actionable Books. And Diane Doyon speaks about a program to help adults 50+ plan for a future of meaning and purpose using Career Legacy Circles.
April 20, 2016
In this episode of CareerBuzz Mark Franklin sits down with Cynthia Pandev, successful film editor, entrepreneur and documentary film maker to discuss her newest film Pay Your Interns! – an honest and unapologetic critic of unpaid internships in Canada.
Unpaid internships that are not part of an educational curriculum are illegal in Canada, but this law is often overlooked as new graduates struggling to break into the job market are willing to work for free to gain experience. “The film industry is the worst offender” states Cynthia, as she recalls her own time as an unpaid intern “Interns are doing real work and employers are benefiting monetarily from the work they are doing and the interns really should be paid. Minimum wage is not too much to ask.”
The topic of unpaid internships has received growing attention in the media, with previous CareerBuzz episodes also focused on the topic. For more on the issue of unpaid internships check out CareerBuzz episodes with Karen Wright, president of Career Edge and this group of young expats to Turkey.
“What makes most speakers memorable is their ability to tell stories,” Wali Shah told Career Buzz listeners (March, 16, 2016). “One of the things I feel I am able to do well is tell stories.”
One of Canada’s Top 20 Under 20, Wali Shah is a South Asian speaker, poet, and advocate for Bullying Prevention and Mental Wellness through Bell Let’s Talk. Listen to the podcast for Wali’s inspiring story, and storytelling.
How it applies to you. Storytelling doesn’t have to be from the stage. You can emphasize your message in work meetings or friendly conversations by sharing a story. You get good at storytelling by “storylistening.” Over the next 2 days, listen for other people’s stories of things that happened. Then, use 1 of your own stories to help you make a point.