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CareerCycles Associate Penny FrenoPenny Freno

Desires – What I want and what’s important to me:

What really matters to me is giving voice to people and their potential.  I want to help people figure out and articulate their unique talents, abilities, and strengths and develop a vision for how they want to be in the world.  My desire is to create a sense of excitement around the journey ahead and to foster belief and hope in my words and actions.

Collaborating with people – young adults, early and mid-career professionals and those transitioning from one role to a yet imagined future —  to facilitate client-driven, confident, and informed career and lifestyle choices – one’s that matter — is important to me.

Signature Strengths – Skills & knowledge I want to use or develop:

My knowledge of career development, work search and transition combined with my work ethic, innovative and creative style, and client-centred nature.

Direct, constructive, solutions-focused coach and educator who draws on a range of theories, constructs and frameworks (e.g. Chaos Theory of Careers, Happenstance Learning Theory, Constructivist Theory, Hope Filled Engagement, Appreciative Inquiry ) to support individuals to develop and commit to clear, attainable, and concrete action agendas.

A possibilities thinker who skillfully and thoughtfully balances dream-seeking with pragmatism to aid individuals in assessing and evaluating options to make informed decisions congruent with their values and life roles.

Personal Qualities – My personality and how others describe me:

A ‘doer’ who is resourceful, strategic, curious, and creative and gets a kick out of taking chances and trying new things.  Once upon a time, my preference leaned towards perfectionism, however now you’ll hear me describe myself as in between letting go and learning about the gifts of imperfection. Thank you Brene Brown.

Other People’s Influence and My Life Roles:

A host of people, from my parents and their unshakeable faith in me, to my daughters, friends and family, and most recently my grandson. He is teaching me the joy of freshness and promise and instilling in me a renewed sense of wonder. Clients that I have had the privilege of working with, colleagues and associates near and far, and the generous and talented leaders in the field – Jim Bright, Norm Amundson, Roberta Neault, Mark Savickas, and Katharine Brooks.  Plus many, many career and life transitions, both planned and unplanned.

Assets and Life Experience:

My career spans several different roles in career education, job development, employment services and employer relations in post-secondary education and with community-based organizations plus ‘past  lives’ in public relations, event planning, program development, educational and grass roots fund raising, and self-employment.  My career and life also includes periods of unemployment, underemployment and contract work.  Different volunteer roles and serving as a board member to diverse non-profit organizations and as an elected official of a small hamlet in BC are also part of my life-career map.   As a consequence of own journey, being a self-described ‘poster child’ for navigating a complex, uncertain, and ever-changing world qualifies as an asset in my mind.

Plus a …..

Masters of Arts, Leadership and Training, Royal Roads University

Bachelor of Arts (English and Sociology), Carleton University

Holistic Narrative Career Practitioner Designation, CareerCycles

Associate Diploma, Public Relations, Mount Royal University (formerly Mount Royal College)

Certified, Job Finding Club Coach

Certified Resume Writer

With additional skills in curriculum design and development, facilitation, event planning, project management, appreciative advising, work search strategies, resume development, and interview strategies.

Member, Marketing Communications and Web Services Committee, Canadian Education and Research Institute for Counselling (CERIC) — Canada’s only national organization devoted to advancing education and research in career counselling and career development

Member, Canadian Association of Career Educators and Employers (CACEE)

Possibilities I’m curious about:

My curiosity about mindsets, learning design and further developing my coaching skills are top of mind at the moment.  And, as a relatively new gardener who is in love with growing vegetables, becoming more skilled and knowledgeable about gardening is on my radar.  Adventure travel, water color painting and learning Italian are other possibilities that have attracted my attention.


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“Fantastic. Very professional and excellent to work with. It was one of the best decisions that I have ever made. It was really a pleasure to work with Jayne. It got me through a tough time and gave me great new skills moving forward.”

Diane Rutherford

“Thank you for facilitating a successful career-focused session for CHS staff."

Dale Nicholson, Director, Canadian Hydrographic Service

“I was drawn to this model when I first saw it presented. It pulls together the best parts of career counselling and career exploration.”

Kathie Lamie, MSW, Personal Development and Career Consultant

“Enjoyed every second! I liked the can-do attitude! If you can dream it, you can do it! Thank you.”

Judith MacKinnon, Sheridan College

“Your methodology provides so much encouragement, as well as clarity of self and circumstances, that it becomes impossible not to take action. I am very grateful for your assistance in my time of need.”

Rui Umezawa