“LinkedIn is the site where we’re investing time, not wasting time,” Leslie Hughes, LinkedIn optimization specialist and owner of PunchMedia, told Career Buzz listeners. “Linkedin is not the sexy social media site, it’s not the one everyone goes to gleefully every morning,” said Leslie, but it is the business network, so it pays to make it good. How?
Leslie highlighted 6 steps to start optimizing your online presence and improving your LinkedIn profile:
- Do a digital audit. Find out your “online first impression,” Leslie recommended. Conduct a search on yourself to see how you are being perceived by potential hiring managers or clients. Make changes to remove unflattering content.
- Get a professional head shot. “If you do nothing else, focus on a really good head shot so you appear confident, smiling and approachable.”
- Craft a strong headline that’s not your job title. Bypass LinkedIn’s default headline which is your most recent job title, and go for this formula: _[descriptive title]_ helping _[these clients]_ deliver _[these results]_, for example, Career management leader helping individuals and employees manage their careers for the future
- Understand the Summary is the most important content. “You have 2000 characters to effectively tell your story.” Need ideas? Leslie recommended watching Simon Senik’s TEDTalk, Start with Why.
- Go long on copy. In your Experience and Volunteer and other sections, “long copy outperforms short copy,” Leslie said.
- “Put the ‘social’ in social media.” Don’t just rely on a static profile, engage with others through Shares, Posts, and interactions in Groups.
Leslie Hughes recommended listeners use these social media tools and steps “to own their brand and to become their own digital media agency.”
Also in the show Denise Raposa discusses the careers of older adults in our changing work environment.
With so much interest in positive psychology, how can we use it to enrich our careers and lives? How can it help us to flourish?
These are questions that today’s podcast guests help answer. Guests were speakers and exhibitors at the recent Canadian Positive Psychology Association’s national conference held in Niagara on the Lake, June 2016.
First up: Veronika Huta, professor Huta obtained her Ph.D. in clinical psychology at McGill University. At the University of Ottawa, she teaches statistics and positive psychology. Her research compares different ways of defining and pursuing the good life, or eudaimonia (which is the pursuit of excellence, virtue, personal growth), and hedonia (which is the pursuit of pleasure, enjoyment, comfort). She studies these pursuits in relation to personal well-being, the well-being of the surrounding world, cognitive and physiological responses, and predictors (such as, parenting styles, worldviews). She is a founder of the Canadian Positive Psychology Association, and serves on the editorial board of the Journal of Happiness Studies.
Today’s second guest is Kim Cameron, Professor of Management and Organizations in University of Michigan’s Ross School of Business. His past research on organizational virtuousness, downsizing, effectiveness, and the development of leadership excellence has been published in more than 130 academic articles and 15 scholarly books. His current research focuses on virtuousness in organizations–such as forgiveness, gratitude, kindness, and compassion–and their relationship to performance. He is one of the co-founders of the Center for Positive Organizations at the University of Michigan. Kim was recognized as among the top ten organizational scholars in the world whose work has been most frequently downloaded on Google. Kim Cameron is today’s first guest.
Finally… frustrated after a workplace accident, Hardy Premsukh started focusing on whole-body health as part of his recovery plan. Unable to find the proper tools to help him with this goal, he started working with psychologists, medical doctors, mathematicians, and other experts to develop a comprehensive platform that could create a more complete picture of how the body and mind work together. That platform – the FlourishiQ platform – knows how behavior and lifestyle choices impact health.